As an Internet Marketing Executive, a selected candidate would be placed in one of the departments based on the candidates’ aptitude and skill sets identified during the course of the selection process(Written and Direct.)
Based on performance and learning, they could also get opportunities to work in all spectrums of Internet Marketing available within the organization.
Inter-Departmental learning is based purely on Aptitude and Drive of each individual.The role of Internet Marketing Executive irrespective of the department that he/she is working in is as below-
1.Increasing relevant traffic to websites (clients websites and company owned)through one or all of the below activities
*Organic search engine listings
*Social media platforms (like Facebook, Twitter, YouTube)
*Paid Ad Campaigns
*Classifieds and Directory Listings
2.Generate leads from the traffic generated to the websites via the above by use of smart engagement and call-to-action.
Search Engine Optimization includes exposure to or experience in the below-
*Researching and resolving HTML code and content, link architecture and navigation issues.
*Continually monitoring organic search rankings to increase traffic and sales.
*Researching keywords using tools. Should be able to do both on-page and off page optimization.
*Competitor Analysis, Keyword Research, Content analysis, Meta title analysis & writing and Managing Google Analytics
*On site and off site SEO work, Maintain Blog and Forum which should be regularly updated.
*Should have good knowledge of Social media Network ( Facebook, Twitter) Marketing.
*Fan Page building and Twitter updates
*Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website
*Stay on top of current search engine news, trends, SEO practices, and emerging items of interest.
*Work with content writers to drive SEO parameters in content creation for websites
*Work in close coordination with the Sales team, Website Design and Development Team
*Content writers in order to ensure good results for the clients.
Social Media Department includes exposure or experience in the below-
Desired Candidate Profile:
*Must be result oriented person
*Ability to think creative and innovative
*Passion for Social media and internet marketing
*Outstanding ability to think creatively, and identify and resolve problems
*Attention to detail and the ability to effectively multi task in a deadline driven atmosphere
*Ability to clearly and effectively articulate thoughts and points
*High levels of integrity, autonomy, and self-motivation
*Excellent analytical, Organizational, project management and time management skills
*Highly active on Twitter, Facebook, Google Plus, LinkedIn and other social media platforms
*Ability to create excellent creatives and posts for social media
*Graphic Design and slide making abilities will be an added advantage
*Excellent skills in Communicative English
*Creative abilities to make catchy slogans, creative drawings, art work, etc.
*If you have a social media bug, this is the opportunity for you to use it to earn.
*Manage social media campaigns and day-to-day activities.Acts as social media community manager. for multiple brands, across social channels
*Create monthly, quarterly Social media plans and strategies
*Working with the in-house design team to come with compelling creative for the client brands.
*Measure, analyze and report on the impact of social media strategies.
*Monitor trends in social media including tools, strategies, and applications
*Write and edit marketing copy and Develop content for the social media platforms
*Develop and execute campaigns.
*Contribute to overall marketing strategy and provide fresh insight for improvement in all areas
*Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation
The other departments require similar skill sets.
Salary: Not Disclosed by Recruiter
Industry:Media / Entertainment / Internet
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role:Social Media Marketing Manager
Employment Type: Permanent Job, Full Time
Desired Candidate Profile
1.Good command over English. Good Communication skills(Written and Verbal)
2.General Awareness, an aptitude to understand new information.
3. Ideas on Marketing and how to engage people
4.Good working knowledge of computers.